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Recommended Books
In the course of business, the staff at Guidon, Inc. has come across numerous resources that have contributed to the development of our organization as well as our clients. We have provided this section of our web site as a resource for you. The books, tapes, and resources receive our hearty recommendation and we know they will contribute to the development of your organization.

Please do not hesitate to contact us if you have additional resources that might be of benefit to our group or others in the the business world.

First, Break All the Rules
Marcus Buckingham and Curt Coffman
If there is a book that's worth your time - this is it! Undoubtedly, one of the finest books ever written on management and to top it all off it is based upon data compiled by the Gallup Organization involving more than 80,000 managers and 400 different companies. What makes the book so unique is that it looks at what it takes to make a successful manager. What the writers found is that conventional B-school philosophy is rarely the essential ingredient.
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Now, Discover Your Strengths
Marcus Buckingham and Donald O. Clifton, Ph.D.
In a follow-on effort to First, Break All the Rules, the folks at Gallup turn the table and now it's time to look at you. For those who really want to maximize your potential and find out how to use your strengths - this is the book for you. At the end of the book, there is even access to an on-line test that can provide some amazing insights regarding the unique strengths that make up who you are.
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Selling the Invisible
Harry Beckwith
With a tag line like A Field Guide to Modern Marketing - who could go wrong in reading this book?! Seriously, this is a book well worth the time if you're focused on growing a business. Harry Beckwith stresses the fundamentals and the importance of selling your most important product - service. Although often overlooked, companies like McDonalds, Dominoes, and FedEX did not get on the map by having great burgers or pizza - they did through service.
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The Invisible Touch
Harry Beckwith
In a follow-on effort, Harry Bechwith once again reminds us of the fundamentals in marketing. Like an Ol' Army football coach emphasizing running, blocking, and tackling, he gets us back to the basics. This book opens your eyes to the crucial branches of marketing with four key concepts: Price, Brand, Packaging, and Relatonships.
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How to Make People Like You
Nicholas Boothman
Although the name seems outlandish, this book really is a jewel. For those who interact with people on a daily basis and always want improve their repoire with others - this book's for you. Nicholas Boothman challenges the reader to learn the importance of reading body language and synchronizing beavhior to create warm and meaningful connections.
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Rich Dad Poor Dad
Robert Kiyosaki and Sharon Lechter, CPA
Whether you've been in business for 50 years or just want to be a better maneger of money, this book (and others in the series) is a must-read. Through life experiences, Robert Kiyosaki has developed a plan that integrates common sense with a healthy vision on life and money. After reading this book you'll be compelled to think about how to build plans for a better future. If you implement his strategy - you will accomplish things you never dreamed possible.
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TITAN - The Life of John D. Rockefeller
Ron Chernow
If you like biographies, this may be one of the best you will ever read. The beauty in reading biographies is that they give us a glimpse of what can be in our own lives. From his humble beginnings, John D. Rockefeller built the most formidable business empire the world has ever known. Few realize how the methods of Standard Oil continue to shape modern-day American business philosophies.
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